We favor ingredients derived from nature. We don't use artificial fragrances or colors. We do not use ingredients deemed unsafe by The Environmental Working Group (EWG). We don't use ingredients derived from animals or insects with the exception of goats milk, honey, and beeswax. Nothing is tested on animals. Most products are free from sulfates, MPG, parabens, and PEG. We support sustainable growing and harvesting. We do our best to always source from suppliers that value human life and pay fair wages. We believe that the climate is changing and that humans should make an effort to protect our planet for future generations.
A natural product is a chemical compound/substance, generated by living organisms found in nature. Soaps don't meet the strict 'natural product' definition because they're manufactured using modern techniques. That said, our products are as natural as possible - made from less with nothing extra, because less matters.